I was hired on as an apartment manager for a large apartment complex in San Diego a few months ago. The reason I was hired was because the former manager was simply not adequate at her job. She had too many vacant apartments every month. That meant that the bottom line was affected, which meant that the owners’ bank accounts were affected. I was brought in because I had promised I could turn this around. It’s not that I am a miracle worker on my own, but I did have a secret weapon in multifamilytraffic.com.
See, I had done my research before I made any claims about being able to improve the leasing situation. I knew that I could not do this on my own, because the former manager had already spruced up the looks of the apartments and had an intense marketing campaign going on. Her only problem was she had dealt with advertising in newspapers and billboards, which just is not as effective as it was even a few years ago. Continue reading